| Roles | Creative Strategy · Campaign Concept · Content · Paid Media |
| THE CHALLENGE | Wostel Málaga didn’t fit neatly into either of the two categories travellers already knew: hostel or hotel. The challenge was therefore not simply to promote a new accommodation. It was to make people understand why Wostel was different |
| FROM IDEA TO CAMPAIGN | The concept became a multi-channel campaign combining awareness, consideration and performance: Hero video A first-person story rather than a traditional hotel ad. Social / Reels Short-form situations built around the Wostel lifestyle. Paid Social Segmented creative and subsequent remarketing. Google Search Capturing people already looking for accommodation in Málaga. YouTube Building awareness and reusable audiences. Content & UGC Creating social proof around the experience. |
| THE THE RESULTS | THE RESULTS +3.8M People reached on Meta 268K+ YouTube video views +275K People reached through sales-focused ads Significant sales growth Across direct bookings and OTAs Beyond direct attribution The campaign increased brand visibility and contributed to a significant improvement in sales across multiple booking channels, including OTAs. The results reinforced an important learning: in hospitality, the impact of a digital campaign goes beyond the conversions directly attributed to advertising platforms. |
CREATIVITIES
Leave a Reply